Sports marketing is marketing which focuses on the promotion of sports events and sports teams as well as the promotion of other sports products through the events and teams.
-Sports companies use any form to promote and sell their goods, they use players on TV to promote, for example, Nike uses LeBron James to promote Nike basketball products. Nike uses Tiger Woods, or Rory McilRoy to promote Nike golf products.
-Sports marketing doesn't have a limit to the level of the sports. They care and promote goods from professional level to college sports to minor level, etc.
-Sports marketing includes sports agents, and a sports agent represents interests in a professional athlete, they negotiate a partnership with this athlete and get the athlete to help the company promote their brand and their products.