In-Game Marketing is promotion and advertising through video games. Advertisers can put their brand logo on a road sign in car games, or sports logos in basketball games like NBA 2k. Basically just a way people can show their brands in video games so other people can notice and see the brand while playing.
-About 65% of American people play video games every year. Women make up 40% of the gamer population, and 26% of people over age 50 have played a video game in one year. With so many people playing video games, it makes sense that marketers might try to make more brand ads or in game selling for them to have in game purchases.
-158 Million phones and tablets were used for games in 2014! Which means game promoters and marketers can also make tons of money promoting their brands or companies and selling their products.
-Some games earn about 200 dollars per month through in game purchases and promotions and some games earn even more.