The relationship era began in the 1990s and still in use today, companies began to build relationships with customers and keep them interested in this specific brand or company for a long period of time.
-This era involves building long-term relationships with the customers.
-Since this era started, there's been a major concept shift in business trading.
-Alliances and partnerships play a huge major role in this era.
-Apple is the leading company that builds relationships and partnerships with their customers.
-Ford is one of the major companies in cars that has partnerships or alliances with their customers as well.