The sales era started around the 1950s, after the production era ended. Companies wanted to keep their customers interested in their products for a long time and advertisement was created. Companies started advertising and promoting their goods to attract the customers.
-The attitude towards marketing was creative advertising, and personal selling to overcome customer resisting to the product and convince them to buy.
-Every company were competing with each other no matter what the product.
-It wasn't about the quality of the product but the price was very important.